MY ARTIST'S WEBSITE

After researching the main codes and conventions of a band website, I decided to follow the ones that I thought were relevant to my artist and that created a clear sense of branding between the digipak, the music video and the website. It is clear that the website of the artist reflects the artist's identity directly and its genre. This is done by using the same font, colour scheme and images all trough out the three tasks.

I decided to follow an indie look as that's the genre of my artist. I achieved this by using monochromatic colours, in this case black and white. The font is the same as the one used in the digipak (Impact). This creates sense of unity as they all have the same basis of typography. I really liked how the white and the black contrasts together as it symbolises the good and the bad, once again linking it to the music video as there is more black (the bad) than white (the good), referencing how the bad was starting to eclipse the good.

I followed the convention of having a top header with the different sites that the website can differ you to, fir example tour dates and shop. Following Gauntlett's theory, the words are short and easy to read. Making it straight forward and quick for the audience to access whether they want to. Social media links are situated on the right hand corner in the form of icons. This makes it very visual and easy for the audience to know click on the one they want to access.

The name of the artists is situated on the middle of the website in white against a black marble background. Then there is a big photo of the artist in order to give him a face as he is a developing artist that has just recently become more known. Branding is clear via the use of colour as everything is black and white, even the image.

The tour dates window opens up to a total pitch black background and the tittle this time has a 3D effect with different colours, even though the essence of the word is in white. The font is the same one as in all the other tabs. Below you can see all the tour dates with all the locations that he will be performing live. Once again the colours used are white against a grey tone. This creates branding in the tab as the tones and layout used are the same as in the previous one.

 This tab may look simple but that's the purpose of it. I did not want the audience to be distracted by other things as in this tab they have access to the upcoming album and songs. They are able to buy it by clicking the "Buy Album" and share it on the social media platforms (creating word of mouth) by clicking "Share Album". This is very important as it adds to the marketing campaign and gives the audience the feeling of having different options and decide what to do next. Branding is clear as it has the digipak's cover on it with the logo of the album and the main character of the music video.

The next tab is the merchandise one where once again, following the colour scheme, the background is black and the the words are in white with the same font. Every time they open a new tab they will see the name of the tab at the top in the same style. This way the sense of branding and fluency will be perfect. In order to buy they will have to log in to the right top hand corner of the tab where they will have to give their emails and will receive special content such as upcoming tour dates, having the option of preordering the album... Then every time they buy something new the number "0" of the cart will add one with every new piece they want to buy. This way it is easy to view and follows Gauntlett's theory. Branding is clear as the t-shirt and the hoodie are both black and have the name of the album along with the name of the artist.